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You have new Picture Mail!


You have new Picture Mail!, originally uploaded by delascabezas.

Perhaps a better turn of phrase could have been selected by Time Warner?

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( 3 comments — Leave a comment )
prettykate
Sep. 6th, 2007 12:58 pm (UTC)
I think that whole campaign is a little strange. I think it's attention getting and memorable, and that's very important and good, and it tells you the intended audience, which is also good, but it... it's a line that used to say DEAD people, which I think is a little creepy.

delascabezas
Sep. 6th, 2007 01:02 pm (UTC)
my bigger issue was with the byline verb


I'm pretty sure they are spinning off of an awareness campaign, which was "I see black people... living, loving, etc" that I recall seeing around Black History month. The tie in with dead people is sad, but clearly, more than one marketing dept thought it was the way to go.
slangston
Sep. 8th, 2007 02:33 am (UTC)
i thought the same thing when i saw the bus ad.
( 3 comments — Leave a comment )

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delascabezas
The Son of the last of a long line of thinkers.
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